Boo Chi

Team: Isabella de With and Yanna Schol

Docent: Thijs Haverkamp

At Boo Chi, we create underwear that not only looks beautiful, but also feels good and does good. It’s the perfect balance of comfort and style, shaped by the real needs and feedback of women. We’ve carefully refined our designs based on what women told us they love, and what they find frustrating.

What sets us apart is our focus on health, comfort, and responsibility. Our products are made from GOTS- and OEKO-TEX-certified organic cotton, completely free from synthetic fibers, unlike most underwear on the market, that can irritate the skin or disrupt your pH balance.

All of our products are made locally in the Netherlands, in a social atelier that provides fair employment opportunities for talented tailors and seamstresses.

Our mission? To create underwear that supports women in every possible way: soft, safe, and consciously made. Underwear that cares for you, like a best friend would.

Faculty: Business and Economics

Faculteit: