Reparatie Generatie

Geplaatst op 12 december 2023, 00:00 uur
GO Game Changers Award
Editie 7 (januari 2024)

Team: Isa Pardo Kruidenier, Ariana Bringas, Melle de Jong, Romee Kortenoever, Ghoufrane Adouiri

The project is designed to repair any damaged and broken clothing instead of throwing them away. We created an intervention where we encourage young people (students 18-25 y/o) to let family members of people they know, teach them how to repair clothes. Our grandparents generation were the ones who repaired everything. We want to bring that back with the new Reperation Generation / de nieuwe Reparatie Generatie. We made our project for the government and designed an Instagram post and a TV commercial to change the behaviour of the Reperation Generation. We used different psychological theories in our intervention to change the behaviour of the target group (students 18-25 y/o)

Faculty: Applied Social Sciences and Law

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